Promotion or advertising is one of the key elements in business. In marketing, promotion constitutes the first step to entrepreneurial success. Both small and large business enterprises benefit from advertising.
However, it is a fact that advertising can be expensive- far too expensive for some people. Getting a contract for a television commercial is no small joke for small business, and airtime in multiple radio stations is also costly.
In hard-pressed times, promotional mouse mats can be used in the place of more traditional modes of advertising. Designing mouse mats is easy.
What you have to remember is that they are mostly six to seven inches across. Larger designs are also available, and some of these also have other accessories like calculators.
To make your advertising striking, make sure that you make full use of your business’s logo. If your business is relatively new, and you only have a few ideas, it’s time to think of something really attractive and eye catching to place on the product.
Your logo for example, which would be placed at the centre or as a banner on the upper or lower portion should be striking. Bright colours should be used, and the shapes should be congruent and should flow smoothly into each other.
Take the logo of Windows for example; the small squares use light colours and yet it’s recognizable no matter how small it is. If you can think of something this effective, then the gifts you would be distributing would be effective in advertising your business.
Remember also that not everyone pays attention to free things so if you wish to inform a potential consumer of the whereabouts of your business, place the information centrally in the mouse mat. If you have exclusive offers, emphasize the texts that carry these offers and use dialog balloons that would catch the eye of the potential customer.
The texture of the design also counts. Remember that there are three main groups of mouse users: those using traditional magnetic ball mice, those using inexpensive optical mice and those using high-end optical mice. Make sure that the surface of the chosen design can be used by all the recipients.