Make A Profit With Your EBook Business – Designing Other People’s Books And Covers

Having an eBook business is one of the better ways to make money on the internet. But writing and then publishing eBooks is a great deal of work. And it isn’t something that everyone will want to or will be capable of doing. But there are other ways to make money in the eBook publishing market.

One of those methods is by designing other people’s books for them.

Ebooks are the fastest growing publishing market there is. Forrester Research has estimated that the market for eBooks will exceed $3 billion by 2015.

Frequently, people who write books have a very difficult time designing book covers or designing book interiors. Scientists have determined that two different halves of the brain are required. Unfortunately, there is a membrane between these two halves which resists communication between them. As a result, most people are either better with words or better with patterns. Very few people are good at both.

What that means is that most writers are unable to design their own covers. Their brains just don’t work that way. (See, there’s a reason you find your cover so scary to design!)

If you are artistic then this represents a big opportunity for you.

Covers are the biggest opportunity because they are the most obvious. Not only are they obvious to the author but they are the first thing that attracts the reader. Having a great cover is very important… even in the eBook world.

Designing covers involves artistic skills including an eye for design and layout. But it also involves an understanding of the market and the current trends in book design. It also requires the ability to use graphics programs such as Adobe or Corel. Typically, the designer will supply a full sized cover and a set of cover pictures. These cover pictures are designed to look like photographs of a printed book. They are typically supplied in a number of views.

But the cover isn’t the only part that needs to be designed. The interior also needs to be designed. But in this case the design doesn’t take the form of a picture.

Designing the interior of the book typically involves three major areas.

The first area is the size of the book. There are a number of different sizes to choose from. Some are used in North America. Some are used in Europe. And some are common to both. Identifying which size to pick is a complex task involving both the content and type of book topic, market preferences and the type of book (eBook or printed).

The second part of the design is the page layout. Is there a header? Are there page numbers? Where are the chapter titles? Are there chapter titles?

Finally, the selection of the font can greatly affect the book. For printed books the number of pages (and cost) is affected by the font. For modern eBooks, the font cannot be guaranteed (the reader can often change it) which gives its own problems. But however you publish the book, the font will greatly affect both the appearance and the readability of the book.

Of course, for many types of books there are other design elements which need to be integrated.

Business Designations – Learning More About Business Techniques

Although many students will major in a general business degree, anyone who has taken business courses will realize that this is an extraordinarily broad term. At some point throughout your studies, you will be required to choose from a variety of specific business designations, in most cases. If you are currently unsure about what field you want to ultimately go into, or are considering a career change, you will want to carefully weigh all the options before looking into extra training courses to learn more. Some examples of specific designations include accounting, marketing, public relations, business development, or purchasing management.

The benefit of a general business degree is that it will give you an overview of a high number of these specific business designations, which could lead to you finding one specialty that you enjoy more than the others. If you enjoy math and accounting, for example, then you might want to become certified as a public accountant, or perhaps as a purchasing manager. Some other people might enjoy the sales side of the business side instead, however. In those cases, marketing or development might be better bets.

Even if you aren’t attending a full university program, you can still learn more about business designations of your choice through attending various certificate programs. People who are already out in the workforce could benefit the most from these, because they can be completed in your spare time from the comfort of your own home, and then point you in a completely new direction in the workplace if you’ve wanted to make a career change. Even if you just want to learn more about your new field of choice, this is a good way to explore your options before making that move.

The first step then to find out more about these different business designations is to find an online program that will work best for your needs. You could consider combining the designations or taking them one at a time, although there may be some course overlap with the curricula. That is something to ask about ahead of time if you are unsure. Also be sure to ask about the instructor’s credentials for each program, to find one that is properly qualified to teach their specialty of choice, and how long the program takes to complete. Some will be only a couple of weeks, though programs that last a few months tend to have more comprehensive information.

Guide to Internet Business – Design and Content

After deciding what kind of internet business you want to do, it’s time to start planning the design and content of your business. Many people make the mistake of skipping this step, choosing instead to immediately start work on their website. However, a website is just a door into your internet business; and a door is pretty useless if there’s nothing beyond it. An internet business, like any other business, requires proper planning and design if it’s going to succeed.

a) Domain Name

A big part of your internet business is your domain name. A domain name is like the company name, or brand, of your business. This is the first thing a person will notice, whether they are typing your domain name into their browser, or clicking a link in the search engines.

It is advisable to choose a domain name that is short and memorable. A key part of branding is to make your name striking enough so that people will remember it long after they’ve visited your website. However, do make sure that the domain name is at least somehow related to the nature of your business.

b) Website Design

The next step will be to plan the design and the look and feel of your website. You will need to decide how you want your website to look like, and where to put your menu, header, footer, ads and your main text. When designing your menu and website navigation, do make it simple and intuitive. A simple navigation system will let people browse through your site without getting lost. For good examples, check out the major websites out there such as CNN and Amazon.

When allocating spaces for advertisements, don’t go overboard! People do not like visiting websites that are full of ads and popups. Be more conservative and discreet in your ad placement.

One good method is to draw the design of your website onto a piece of paper with color pencils or markers. This way, you can adjust the look and feel and correct any mistakes easily without having to go through programming changes on the computer. If you are having trouble with the design, you can take a look at various website templates. A good source of templates can be found at [http://www.templatesbox.com]. For more aesthetically-pleasing website designs (but with more complex programming required), you can find a lot of inspiration at http://www.csszengarden.com.

c) Website Layout and Structure

Next, you will need to determine how big your website will be. Online stores will be huge by default, since they will need at least one page per product being offered. In any case, think about what sections you want to have on your website, and how many pages per section. Try to structure the site so that visitors will not get lost or intimidated by it.

For websites larger than 10 pages, it is useful to have breadcrumbs, like the one near the top of this page (eg. HOME > SECTION > PAGE). This tells the visitor exactly where they are, and how to get back to where they were previously.

Also useful are search bars and sitemaps. Search bars, like the one on the top left of this page, allow users to quickly search for whatever they are looking for. You can get a free search bar at Digital Point. A sitemap is also important for users as well as search engine robots to find the pages on your site. A good sitemap to follow is Apple’s Sitemap. It is straightforward and contains all the information you require.

d) Content

When a typical user surfs the internet, they are generally looking for information. So to make your site useful and attract visitors, you will need to fill it with good content and information.

If you are not sure what type of content to fill your website with, explore your competitors’ websites, and try to get a feel of what type content works and what doesn’t. Pretend to be a potential customer, and see what parts of your competitors’ websites appeal to you, then base your own website on similar themes.

However, do not copy content from other websites: that’s called plagiarism. Try to fill your website with unique content based on your own knowledge and experience. Visitors will find that you are an expert in the subject and feel more trusting and inclined to buy from you.

e) Keyphrase Optimization

This step of the process is targeted to bring more visitors to your website via search engines. When users search the web for information, they will most likely do so at one of the many search engines around, such as Google, MSN, or Yahoo. When searching, they will enter certain keywords or keyphrases into the search engines to find what they are looking for.

One of the methods to getting your website more visible in the search engines is to optimize it for the keyphrases that visitors usually search for. Wordtracker is a very useful tool to learn which are the more popular keyphrases in your industry, and which ones have very little competition from other similar websites.

Once you know which keyphrases are good for your website, you can then optimize the website. With your content ready and separated into the relevant pages and sections on your website, it is recommended that you optimize each page for one or two relevant keyphrases. You can do so by repeating the keyphrases throughout the page (but don’t overdo it!). The “sweet spot” of how many repetitions is required, is still being discussed and analyzed by various experts; and an exact number or percentage is not known.

By optimizing each page for different keyphrases, you are “covering all your bases” to attract visitors who might use different phrases to reach you website. If you need further help on keyphrase optimization, you can check out SEOResearchLabs.

When you’ve finished planning the layout and design of your website, and prepared optimized content, you can proceed to the third step, actually setting up your website and putting your internet business on the web.