Guide to Internet Business – Design and Content

After deciding what kind of internet business you want to do, it’s time to start planning the design and content of your business. Many people make the mistake of skipping this step, choosing instead to immediately start work on their website. However, a website is just a door into your internet business; and a door is pretty useless if there’s nothing beyond it. An internet business, like any other business, requires proper planning and design if it’s going to succeed.

a) Domain Name

A big part of your internet business is your domain name. A domain name is like the company name, or brand, of your business. This is the first thing a person will notice, whether they are typing your domain name into their browser, or clicking a link in the search engines.

It is advisable to choose a domain name that is short and memorable. A key part of branding is to make your name striking enough so that people will remember it long after they’ve visited your website. However, do make sure that the domain name is at least somehow related to the nature of your business.

b) Website Design

The next step will be to plan the design and the look and feel of your website. You will need to decide how you want your website to look like, and where to put your menu, header, footer, ads and your main text. When designing your menu and website navigation, do make it simple and intuitive. A simple navigation system will let people browse through your site without getting lost. For good examples, check out the major websites out there such as CNN and Amazon.

When allocating spaces for advertisements, don’t go overboard! People do not like visiting websites that are full of ads and popups. Be more conservative and discreet in your ad placement.

One good method is to draw the design of your website onto a piece of paper with color pencils or markers. This way, you can adjust the look and feel and correct any mistakes easily without having to go through programming changes on the computer. If you are having trouble with the design, you can take a look at various website templates. A good source of templates can be found at []. For more aesthetically-pleasing website designs (but with more complex programming required), you can find a lot of inspiration at

c) Website Layout and Structure

Next, you will need to determine how big your website will be. Online stores will be huge by default, since they will need at least one page per product being offered. In any case, think about what sections you want to have on your website, and how many pages per section. Try to structure the site so that visitors will not get lost or intimidated by it.

For websites larger than 10 pages, it is useful to have breadcrumbs, like the one near the top of this page (eg. HOME > SECTION > PAGE). This tells the visitor exactly where they are, and how to get back to where they were previously.

Also useful are search bars and sitemaps. Search bars, like the one on the top left of this page, allow users to quickly search for whatever they are looking for. You can get a free search bar at Digital Point. A sitemap is also important for users as well as search engine robots to find the pages on your site. A good sitemap to follow is Apple’s Sitemap. It is straightforward and contains all the information you require.

d) Content

When a typical user surfs the internet, they are generally looking for information. So to make your site useful and attract visitors, you will need to fill it with good content and information.

If you are not sure what type of content to fill your website with, explore your competitors’ websites, and try to get a feel of what type content works and what doesn’t. Pretend to be a potential customer, and see what parts of your competitors’ websites appeal to you, then base your own website on similar themes.

However, do not copy content from other websites: that’s called plagiarism. Try to fill your website with unique content based on your own knowledge and experience. Visitors will find that you are an expert in the subject and feel more trusting and inclined to buy from you.

e) Keyphrase Optimization

This step of the process is targeted to bring more visitors to your website via search engines. When users search the web for information, they will most likely do so at one of the many search engines around, such as Google, MSN, or Yahoo. When searching, they will enter certain keywords or keyphrases into the search engines to find what they are looking for.

One of the methods to getting your website more visible in the search engines is to optimize it for the keyphrases that visitors usually search for. Wordtracker is a very useful tool to learn which are the more popular keyphrases in your industry, and which ones have very little competition from other similar websites.

Once you know which keyphrases are good for your website, you can then optimize the website. With your content ready and separated into the relevant pages and sections on your website, it is recommended that you optimize each page for one or two relevant keyphrases. You can do so by repeating the keyphrases throughout the page (but don’t overdo it!). The “sweet spot” of how many repetitions is required, is still being discussed and analyzed by various experts; and an exact number or percentage is not known.

By optimizing each page for different keyphrases, you are “covering all your bases” to attract visitors who might use different phrases to reach you website. If you need further help on keyphrase optimization, you can check out SEOResearchLabs.

When you’ve finished planning the layout and design of your website, and prepared optimized content, you can proceed to the third step, actually setting up your website and putting your internet business on the web.

The Best Way to Build A Successful Business Design

Do you have an idea that you want to share with the world? An idea is the seed of any business model and each person has their creative ideas to share. Any idea is interesting but not all of them are lucrative. In the business world, your idea can make you rich if it’s both great and many people can benefit from it.

Consider yourself lucky if you have created a fantastic idea that can assist you earn a lot of money. Not everyone is awarded with this gift. Sometimes, the idea of a high-school dropout is better than the one who has a Ph. D. in marketing management.

However, even a remarkable idea can spin into a fallacy. An idea is called a fallacy once the right strategies are performed wrongly. Incorrect utilization of a business idea means breakdown and when there’s breakdown, every little thing you have invested will collapse in front of your eyes.

This really hurts and this is all a part of the package you call as life. Any business is a battlefield and the only explanation to any business meltdown is proper execution of winning and long-term ideas. You need to give the impression of being around and notice what’s going on around you.

The objective behind internet marketing is truly interesting and at the same time, the whole process is challenging. Until now, it is still hard to decode the mystery behind the huge success of Yahoo!, Twitter, Google and Facebook.. It will take me days to explain the business scheme used by these websites. What I can only reveal to you is the three main tips:

1) Inexpensive product

A business is successful if its products are in good quality. In the Philippines, Nokia is still the most popular mobile phone to date primarily because of its user-open interface and its rate is within the reach of many.

2) Advance services

The following websites mentioned above has several good services for Internet users out there. Google is not only a giant search engine but it also has many services like Gmail, AdWords, AdSense, Analytics, Docs, Earth, Maps, Talk, Translate etc. Feel free to explore a number of Google services. They are for free and so easy to use.

3) Distinctive

A business is called different when among the competitors, the products can still outshine other competitors. Today, there are several search engines in the Internet and I have a question for you: Can you think of reasons why Google is so different from them? Is its distinctive name one of the reasons?

What Makes Up a Successful Business Design?

“Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product.” – Steve Jobs

Meeting and exceeding customer’s expectation is the secret of a successful business. Thus, a good business design is important to inspire, motivate, communicate, and foster brand identity.

According to Chris Zook and James Allen, author of the book “Repeatability” and co-heads of Bain and Company, the secret in retaining customer loyalty and success is the accomplishment of ideas throughout the years. It is an important factor that will set a venture apart from competition.

A good example is Apple computers that succeeded in defying the norms of technology. The company has a gross margin of 38.5 percent each year. Apple’s innovative designs, sleek processor, and user-friendly features made their products viable. In addition, Claudia Kotchka, Procter and Gamble former head, emphasized that design builds a brand. It is, indeed, very important to consider design that would promote your business.

Promoting Business Design Made Easy

Introducing a service or product is the most crucial part of an enterprise. A small enterprise has to think of creative ways to attract potential clients. Thanks to the Internet for social media and e-mails, it helps entrepreneur to communicate, purchase, and promote products at their own convenience.

Promoting a venture is important to bring awareness to potential clients and customers. It is a strategic way of gaining profit, expansion, and customer loyalty.

There are different ways on how to advertise your products and services:

· Offline – Over the years, computers helped us accomplished our tasks faster and easier. Thus, it doesn’t mean that you can’t promote your venture. Whether you are a tech savvy or not, offline advertisement will greatly help you. Through flyers, local newspapers, door-to-door visit, mobile phone’s MMS, and the cheapest yet effective “word of mouth.”

· Online – Internet gave enterprises advertisement a different name. Through social media, blogs, and forums, entrepreneurs are now able to get in touch with their target market. The information we need is just a click away. Also, it is an advantage for small businesses that have an average capital. It allows you to advertise globally. You can browse web sites such as eBay, Squidoo, Yellow, Windows Live, and People’s Guide that offer free advertisement.

Needless to Say

Business design is important to impress potential clients in a limited time. A good visual design conveys a positive image that creates emotional connection with clients, branding identity, and retaining customer loyalty.

This could also mean improving your organizational structure to meet and exceed client’s expectations. Promoting should inform and persuade prospective clients. Also, it reassures them that they have made the right choice.

A good design can be made through smart and effective advertising, direct marketing, sales promotion, and effective public relation. With good product, quality service, attractive prices, and design, you are one step closer to success.