I find it incredible that so many people intentionally try to make their advertisement, look like advertisement…
There has been numerous studies done by the New York Times that prove that articles get up to 80% more readership than ads.
So why does everyone and their mother make websites that look like ads?
Make your advertising or your website look valuable. Make it look like the person is going to learn something by visiting your website.
Don’t make it look like it’s going to just try to sell them something.
Also, the main goal of your website is to create a vibe of trust and credibility.
Do this quick exercise right now… at a first glance does your website:
1)Look like its going to add value?
2)Look trustworthy? Does it look like an authority on the topic made it?
And the part that most people really don’t understand is that, it’s usually the websites that spent thousands on flashy designs that look the most untrustworthy and “salesy”.
I realize that is the last thing you want to hear if you have spent some serious cash on your web design.
But, it’s the truth.
Another quick tip I can give you is make sure that there is a clear readership path.
Where is the eye supposed to go first? Where is the eye supposed to go second?
Guide them all the way down to the action you want them to take.
Don’t create a website that confuses your customers, where they have so many options they don’t even know where to start… so they just leave.
Hey, you don’t have to believe a word I say, but after doing hundreds of tests I have to say that less is more.
Test it out for yourself, and you’ll find out the same thing.
Being clear and simple, almost exclusively beats out complex and confusing.
So to recap, make sure your website adds value… and actually looks like it.
Also make sure that you guide your prospects step by step to the action you want them to take.